3 Helpful Conversion Tips For A Home Builder Website
Here are 3 conversion tips for converting more home builder website visitors into leads that we can have sales conversations with on a daily basis.
1. CALL-TO-ACTION ABOVE THE FOLD
A call-to-action means giving a buyer a reason to take a certain action, whether that’s giving them a free white paper download in exchange for an email address or a free consultation in exchange for contact details.
Every page should have 2-3 calls-to-action and they should cater to different stages of the buying process. One really important call-to-action should be placed near the upper half of the website without scrolling down the page. Keep in mind that visitors have less than 10 seconds to make a decision about whether or not they want to stay, so make your top half of the website as enticing and easy to understand as possible.
2. VIDEO KILLED THE RADIO STAR
One of the most important marketing trends of 2015 will be the strategic use of video marketing. Video has been a great medium for helping people engage with a brand. You can use video to display bits of educational information that are 1-2 minutes long. More importantly, put a gate in front of really valuable video content that you think your viewers would want to give their contact details for. Video hosting sites such as Wistia have free plans that allow you to embed videos that stop at a certain time and asks the viewer for an email address before continuing.
3. OWN YOUR MEDIA
The most important thing in this whole post: Craft a blog that attracts and converts. There are no words that I can express that convey the massive rise in significance of content. The way to win in the digital arena is to own your media channels. When you start thinking like a media publisher, your growth will truly turn heads. Start a blog by publishing content that homeowners have questions about. A great way to find out what kind of content to publish is by identifying the top 10 questions that your specific customer segment has in relation to your services.
I gave you three important actionable tips to think about. They are really impactful once implemented, so make sure that you pay close attention to the third tip about owning your own media. Grasp this concept and run with it.