Latest From The IM Blog

by Bobby Tsui on 18th April 2015

Without getting found on the web, it will be very hard to be successful with construction company marketing. The true drivers of search rankings are content marketing and social media participation.

5 Blogging Best Practices For Construction Company Marketing


construction company marketing Without getting found on the web, it will be very hard to be successful with construction company marketing.

The true drivers of search rankings are content marketing and social media participation. In essence, you are going to be generating inbound links, traffic, and leads through creating remarkable content and social media participation.

If you’ve accurately identified and subsequently understand your target audience, you’re now set up to become the resource they’re looking for during their Zero Moment of Truth. It’s because of this reason that content is the backbone of inbound marketing, as each new piece of content posted, specifically on your blog, is a new page to be indexed by search engines for your audience to find. How often should you be blogging?

Well…more than you are right now. Using blogging as your platform, you should be creating weekly blog posts that are written for your ideal buyer personas. The titles and contents of these blog posts need to be optimized with long tail keywords and phrases, using the questions you identified in your keyword research, so that Google can serve your posts to those homebuyers who actively search with questions about the building process.

As a result, your thought leadership and positioning will attract qualified traffic to your website.

A Blueprint Should Follow These Five Blogging Practices

1. Strive For Relevance – Each post is an opportunity to reach an ideal consumer at their Zero Moment of Truth. What challenges are they facing? What questions are they asking? By addressing these with each new blog post, you’ll ensure that your personas are finding you at the exact right moment.

2. Create Intriguing Blog Titles – To understand consumers collective attention spans, you only have to look to social media. Tweets are 140 characters or less. Vine videos are only 6 seconds. People expect value quickly, so your business can’t afford to release a mediocre blog title. Optimize titles for the human first. How do they ask questions? Consider keywords and search engines next by using tools like Google Trends to understand certain queries that are hot. Lastly, make it sexy. It’s the difference between 7 Floor Plans That Will Make Your Life Easier, or 7 Floor Plans Currently Available.

3. Build Thought-Leadership – Thought leadership isn’t about writing content that’s extremely high-level and conceptual. It’s about helping people. If your content is informative, instructional, and speaking directly to the needs of your audience, thought leadership is inevitable.

4. Post Consistently – Patchy content is the worst. Consistently publishing content will increase your odds when it comes to generating traffic and leads, as it means more indexed pages in the search engines and more opportunities to be found.

5. Stay Focused – Highlight one concept and develop it in depth rather than confuse readers with bits and pieces from multiple unrelated ideas. This will also allow you to produce a higher volume of relevant articles, as you’ll utilize each new post to thoroughly discuss one topic better than anyone else in your industry is.

This article covers step 1 out of 4 to effectively close more homes and clientele with inbound marketing. 

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