Bobby Tsui on 28th December 2016 Facebook Advertising has become a dominant paid advertising play for a lot of companies. It’s literally the 1,000 lb gorilla that competes against Google Adwords…so when you’re thinking about paying for clicks on Google, don’t forget about the other gorilla, Facebook Advertising. Now this is what I commonly hear about Facebook Advertising. “Yeah, that’s that […]
Facebook Advertising has become a dominant paid advertising play for a lot of companies. It’s literally the 1,000 lb gorilla that competes against Google Adwords…so when you’re thinking about paying for clicks on Google, don’t forget about the other gorilla, Facebook Advertising. Now this is what I commonly hear about Facebook Advertising. “Yeah, that’s that… Continue Reading
Whether you’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how you decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.As a builder or remodeler, you must insert yourself in this moment to have an upperhand… Continue Reading
If you’re currently a Houzz Pro member, you’ve probably heard of their newest Pro Minute video feature. They’ve launched an exclusive new video compliment to Pro that features a short video of your company on your Houzz profile. After speaking with homeowners, they learned that personality is one of the most important qualifications they look… Continue Reading
When you first think about keywords, you probably have your core services in mind. It could be kitchens and bathrooms, or maybe second story additions. If you build custom homes, that’s a no brainer keyword right there. But I often get asked, “How many keywords should I try to get to the top of Google… Continue Reading
In the last 6 videos, we went over why buying insight helps you reach your ideal client, the 5 types of insights that serve as the foundation of how you’ll reach your ideal client, who we need to talk to figure these insights out, how you can set up interviews with your past clients to… Continue Reading
In the last 5 videos, we went over why buying insight helps you reach your ideal client, the 5 types of insights that serve as the foundation of how you’ll reach your ideal client, who we need to talk to figure these insights out, how you can set up interviews with your past clients to… Continue Reading
In the last 4 videos, we went over why buying insight helps you reach your ideal client, the 5 types of insights that serve as the foundation of how you’ll reach your ideal client, who we need to talk to figure these insights out, how you can set up interviews with your past clients to… Continue Reading
Ok so we went over why buying insight helps you reach your ideal client, the 5 types of insights that serve as the foundation of how you’ll reach your ideal client, who we need to talk to figure these insights out, and now we’re going talk about how you can set up interviews with your… Continue Reading
We went over why buying insight helps you reach your ideal client, the 5 types of insights that serve as the foundation of how you’ll reach your ideal client, and today we’ll discuss who we need to talk to figure these insights out.You might be wondering where demographics play a role in this and the… Continue Reading
In our last lesson, we went over the top 3 reasons why you need to be profiling your buyer to gain leverage that your competitors don’t have. Today, we’ll be discussing the 5 rings of insight that you’ll need to get answers for. Buyer personas should tell you what your buyers think about doing business… Continue Reading
