Latest From The IM Blog

by Bobby Tsui on 27th July 2016

When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime. I’m going to share 3 content tweaks that you can apply to a web page in 2 minutes for great results and take care of 75% of all your SEO work. When you want a […]

Builder Remodeler Marketing: Why Creating Remarkable Content Is The New SEO

Builder Remodeler Marketing: Why Creating Remarkable Content Is The New SEO

Content marketing is used in conjunction with SEO (or “optimizing”). You can’t “optimize” a page or blog post if you don’t have a page or blog post. If you’re targeting keywords, you must have remarkable content.Reputable SEO companies aren’t the same breed anymore. They have evolved with major algorithm changes within Google. They are now… Continue Reading

Homebuilder Marketing: How To Plan Your Marketing Mix

Homebuilder Marketing: How To Plan Your Marketing Mix

Generating leads online is quite simple in theory for homebuilder marketing. You need a website that converts clicks into leads and you need to drive traffic to that website. Promoting your website requires tools. These tools can be categorized as inbound and outbound. Inbound tools are about the pull. They help you pull visitors to… Continue Reading

Why Successful Builders Are Being Extra Helpful Online

Why Successful Builders Are Being Extra Helpful Online

All homeowners and homebuyers still have problems and needs. They don’t want to hear about your product. They want to hear how to solve their problems.This is called Inbound Marketing and the time to start using it is NOW.Inbound Marketing is all about ATTRACTING your audience to you instead of pushing your product on them.Inbound… Continue Reading