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by Bobby Tsui on 20th January 2015

Having a home builder website that converts visitors into leads requires you to think differently, not harder. To boost your conversion rate, you need to be clear on what you’re doing.

Boost Your Conversion Rate On Your Home Builder Website With These 4 Tips


HOME BUILDER WEBSITE Having a home builder website that converts visitors into leads requires you to think differently, not harder. To boost your conversion rate, you need to be clear on what you’re doing. What is your end goal? If you just want higher conversion rates, then make it more specific.

1. It’s About Growth

The question to ask is: How do we optimize our website so that our business will grow? The lever you can’t do without in this game is conversion optimization; in other words, turning visitors into leads. It’s essential for growth. If we were to just focus on increasing our conversion rate by 1% every 90 days, we can increase our leads dramatically without needing to increase our traffic.

2. How To Approach A Website

Have you ever considered making changes to the text copy on your homepage because you thought it sounded better? “Maybe it’ll changes sales or maybe it’ll just make me feel better because I like the way it sounds now,” you might say.

A better way to approach your home builder website is by figuring out which site pages have the biggest drop-offs-where the flow is stuck. Once you understand WHERE the problem is, you’ll understand WHAT the problem is.

Furthermore, you approach each site page with the intention of guiding your website visitor through the buyer’s journey. They move through different stages in the buying process- from awareness, consideration, to decision. Understanding your customer’s pain points and their frequently asked questions allow you to facilitate the buyer through their journey on your website. The buyer persona is worth exploring if you want to boost your conversion rate.

3. Your Opinion Doesn’t Matter

If there’s anything to learn about hundreds of websites I’ve critiqued, it’s that opinions don’t make money. Focus on the customer, not your business and how long you’ve been in business.

4. You Don’t Know What’s Going To Sell

Experts who know how to make websites sell understand how to set up experiments that prove what works and what does not work. That’s it. You don’t know what’s going to sell, but what you can control is the experiment to find out what’s going to work.

It goes like this: Set goal->Set up measurement and gather data->Analyze data->Turn data into insights->Turn insights into hypotheses->Test your hypotheses->Get data from tests->Back to data analysis.

As it takes a longer term to spike your traffic, you can hunker down and get your hands dirty with conversion optimization to get more leads. Optimize your website with these tips and you’ll be much better off. Learn more over here.  

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