Builder Marketing: Improve Your Search Rankings
Search Engine Results Page. It’s what businesses want to rank high on because if you’re not found, you’re not relevant. Builder marketing, as a discipline, has to stay up to date with Google’s algorithm changes in order to improve a builder’s search rankings.
Search engine optimization has increasingly become a holistic discipline as Google continues to refactor its algorithm to better understand the intent of a user’s search. That, in turn, gives Google the ability to deliver relevant content that is meaningful to the user’s query. So what does this mean for a builder blogger?
It means that it’s not enough to optimize and rank for one relevant keyword. A builder blogger must create rich, remarkable content that focuses on the topic. Each particular topic can have its associated relevant terms, but the point is that writing duplicate content for related keywords is not going to provide a great user experience nor is it going to help you get relevant content to your buyers.
What should I be doing with my time?
These are the top 3 main areas that you should be focusing on:
1. Participate in a greater conversation
In technical terms, you need to generate more quality inbound links to your website. Think of an inbound link as an authoritative vote. The more authoritative votes you have, the more domain authority you have as a website. Writing guest posts and engaging your readers with great content will eventually get people to link back to your site as a useful resource.
2. Provide a great user experience
A great user experience means writing for the reader and not for the search engines. It also means making your content readable with no grammatical errors. Keep your content unique and link to related pages on your website to improve your overall SEO. Also, don’t forget to make sure site load speeds are fast. You don’t want to recreate the dinosaur age experience.
3. Create remarkable, topic-focused content
Don’t create a separate landing page for each keyword that reads like duplicate content. This isn’t favorable to anyone and it doesn’t serve your readers. Instead, focus on categorical topics that your readers are interested in and create relevant content around those main topics.
This post wasn’t meant to dive deep into the nitty gritty details to achieve super SEO skills. It’s meant to simplify your life and help you focus on serving your readers. At the end of the day, Google’s algorithm will eventually catch up and reward your efforts. However, if you would like to get a complete, updated list of the search ranking factors, I would suggest you go over here.