Bobby Tsui on 21st December 2016 Whether you’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how you decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT. As a builder or remodeler, you must insert yourself in this moment to have an […]
Whether you’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how you decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.As a builder or remodeler, you must insert yourself in this moment to have an upperhand… Continue Reading
In our first lesson, we’re going to talk about the 3 top reasons why you need to put in the work to profile your buyers.If you truly want to win more business from ideal clients who gravitate toward your solution, you must gain insight into your client expectations.The concept of buyer personas is so essential… Continue Reading
The phenomenon of retargeting always gets attention as a fun talking point in social circles. How does retargeting work? When a website visitor goes to your website, a unique cookie is placed on their browser for a certain period of time. When they leave your website and visit other websites, your banner ad will show… Continue Reading
So what is Google’s answer to the online Yellow Pages? The Local 3 Pack. This is their way of providing local brick and mortar business results to your search query. If you’ve ever searched a query for restaurants and saw a list of results with red balloons corresponding to map locations, then you have experienced… Continue Reading
I talk to quite a few builders and remodelers everyday and I always hear about the issue of their prospective clients thinking they are too expensive. Listen, if prospects can’t tell how the business is different, they’re going to use the one measure that makes sense: price. Once upon a time, an architect was… Continue Reading
Have you been pondering whether to focus on Millennials as prospective clients? There was a time when businesses believed this group was too young and irresponsible to be prospective clients for your homebuilding business, well think again!Born between 1980 and 1999, these homebuyers are growing into the millions- 80 million in fact. They’ve grown… Continue Reading
The trouble with weak contractor leads is that they haven’t been nurtured to a point of sale. In our previous articles, I have shown you how to capture a qualified lead that pays dividends in quality clients. Continue Reading
Need some home builder marketing ideas? There is a lot of BUZZ around Social Media (Facebook, Twitter, YouTube, Pinterest), but how can Social Media be leveraged by a residential contractor? Continue Reading
Without getting found on the web, it will be very hard to be successful with construction company marketing. The true drivers of search rankings are content marketing and social media participation. Continue Reading
Effective website design for builders begins after you have differentiated your brand and story and identified your buyer personas. Then, you will need to integrate this differentiation into your new or updated version of your website. Continue Reading
