Bobby Tsui on 28th December 2016 Facebook Advertising has become a dominant paid advertising play for a lot of companies. It’s literally the 1,000 lb gorilla that competes against Google Adwords…so when you’re thinking about paying for clicks on Google, don’t forget about the other gorilla, Facebook Advertising. Now this is what I commonly hear about Facebook Advertising. “Yeah, that’s that […]
Facebook Advertising has become a dominant paid advertising play for a lot of companies. It’s literally the 1,000 lb gorilla that competes against Google Adwords…so when you’re thinking about paying for clicks on Google, don’t forget about the other gorilla, Facebook Advertising. Now this is what I commonly hear about Facebook Advertising. “Yeah, that’s that… Continue Reading
In our last lesson, we went over the top 3 reasons why you need to be profiling your buyer to gain leverage that your competitors don’t have. Today, we’ll be discussing the 5 rings of insight that you’ll need to get answers for. Buyer personas should tell you what your buyers think about doing business… Continue Reading
You might have realized that one- the only thing promised in life is death and two- those types of sales qualified leads dont come easy. The truth is that 2% of your website visitors are going to be ready to buy while 98% of them are going to hit that back button. Doesn’t knowing… Continue Reading
A lead generation strategy is a critical piece of your contractor marketing. Conversion paths should then be created on your website and blog once you drive traffic to these offers. Continue Reading
The trouble with weak contractor leads is that they haven’t been nurtured to a point of sale. In our previous articles, I have shown you how to capture a qualified lead that pays dividends in quality clients. Continue Reading
Effective website design for builders begins after you have differentiated your brand and story and identified your buyer personas. Then, you will need to integrate this differentiation into your new or updated version of your website. Continue Reading
As a general contractor, looking for leads can be a hard search when there are so many different options on the internet. How do you really know which companies to choose from and where you should start? Continue Reading
The key and secret to crafting stunning websites for home builders comes down to a few important things that go a long way. In this article, I have covered 3 simple things that produce the biggest leverage for creating stunning websites. Continue Reading
Hint: It’s all about storytelling. Yes, Google has been updating their algorithms to give people a user experience that most closely resembles how we consume information in real life. Continue Reading
Generating leads – both high in quantity and quality – is a home builder’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Continue Reading
