Latest From The IM Blog

by Bobby Tsui on 3rd August 2016

How do you achieve good construction website design? Well first let’s talk about what it’s not. Good website design isn’t about your taste, it’s about what your buyer personas like. When you think about your ideal buyer personas that you want to attract to the site, you’ll probably have in mind specific zip codes and […]

How do you achieve good construction website design?

Well first let's talk about what it's not. Good website design isn't about your taste, it's about what your buyer personas like. When you think about your ideal buyer personas that you want to attract to the site, you'll probably have in mind specific zip codes and family types that you cater to. Be hyper-focused on what they like!

Now let's talk about what it is. Good website design is minimal and clean with lots of white space. I mean, we're following basic design principles here. Your design should have function and purpose. It's there to support the star attraction: your remodeling projects or your homes.

Think of your construction website design like a painting: the frame is the design and the painting is your content. Sometimes, I'll see a simple website that took 5 minutes to create and its lack of design actually supported the one photograph on the page better than websites that look like a jumbled mess.

But beware of falling into the trap of not investing in a website with the tools and content that your prospective client needs to make an informed decision. If your prospect sees that you cut corners here, they'll probably think the same thing about your quality of work.

Leave a reply