Latest From The IM Blog

by Bobby Tsui on 11th April 2015

Effective website design for builders begins after you have differentiated your brand and story and identified your buyer personas. Then, you will need to integrate this differentiation into your new or updated version of your website.

Effective Web Design For Builders

web design for builders Effective website design for builders begins after you have differentiated your brand and story and identified your buyer personas. Then, you will need to integrate this differentiation into your new or updated version of your website.

Your website is a lead generation and multi-media content publishing tool. It gives your business the ability to build a strong brand online and creates powerful connections with audiences, and drives business growth.

The goal of your website should be to connect with audiences, drive qualified website traffic and generate leads. Comprehensive keyword research should be performed to make sure your site is optimized with the appropriate service keywords so that homebuyers will be able to find your services in your local regions.

This process of on-site optimization includes strong copywriting that not only optimizes for search engine rankings and visitors, but also copywriting that conveys key brand messages that drive visitors to more than one call-to-action. Your first step in the process is to consider what assets you can take with you from your old site.

Thoroughly research the performance for all aspects of your current site so that you can take the best parts and continue to play off of their success.

Audit Your Exisiting Assets

Transitioning your current assets into your new design with your search engine optimization setup intact can be a complicated and difficult process. An experienced SEO professional will help ensure a smooth transition and make sure that nothing valuable is left on the table.

Wow Them With A Homepage That Converts

Your homepage cannot simply be visually appealing, the design must also contribute to the site’s primary purpose: to generate leads for your business. Your home page does not have to be overly complex to be effective; in fact, studies have shown that 76% of users prefer a website that makes it easy to find what they need. Your homepage needs to be both aesthetically pleasing and engaging for prospects.

This can be a difficult task for the average user, and so—in a majority of cases— a professional designer is going to be your best choice to ensure your new design has the maximum impact.

Wow Them With A Blog That Converts

Creating original, compelling content is the most effective way to generate traffic for lead generation. For example, 82% of marketers who blog daily report positive ROI for overall inbound efforts.  Regularly adding new content will keep the search engines continuously indexing your site, resulting in more leads. Anything that informs, entertains, or captivates your audience can be effective in generating website traffic.

Offering your customers quality information will help you to establish yourself as an expert in your industry and express your brand’s unique point of view.

Wow Them With Landing Pages That Convert

Landing pages are dedicated pages within your website that are designed around specific offers that include forms for prospects to give you their contact information in exchange for content, deals, or other services you have to offer. Landing pages are a must for lead generation; however, they must be designed correctly in order to be effective. Successful landing pages have:

  • No navigation
  • Keep your user focused
  • A clear, concise description of offers
  • A short form, with less than 8 fields

Your new landing pages should follow current best practices and match your overall design; they must also be properly configured for lead capturing. Landing page optimization is a complex process that requires experience with search engine optimization.

Keep Your Eyes On The Prize

Remember, the primary purpose of your website is to convert prospects into clients. Keep a dedicated eye on your website traffic. You can typically do this by installing Google Analytics tracking on your website. This allows you to track how many website visitors you get every month. Use this number to measure how much of your traffic is opting into your forms for offers on your homepage, landing pages, and blog.

This article covers step 1 out of 4 to effectively close more homes and clientele with inbound marketing. 

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