Get Social With Some Home Builder Marketing Ideas
Need some home builder marketing ideas? There is a lot of BUZZ around Social Media (Facebook, Twitter, YouTube, Pinterest), but how can Social Media be leveraged by a residential contractor?
How can you actually use social media to grow your homebuilding business? Social media is about listening, learning, building relationships and bringing value to the communities relevant to your organization.
When you consistently monitor your social profiles, participate and engage with influencers, and distribute relevant blog post content, your organization will experience a boost in search engine rankings and establish positioning as a thought leader and innovator. Your audiences will consist of more than just your prospects, as providing consistent value to your current customers will cause them to be raving promoters of your brand to other strangers in your network.
Building relationships and creating connections is fostered through your social networks. This is why it’ll be very crucial for you to make a list of all the industry influencers who can leverage your content to their networks. The best thing you can do with you social media efforts is to post valuable content. This may be the most important component of your social media strategy.
If you have thousands of followers and fans, but don’t add value…you will have accomplished nothing. You need to post relevant updates, tips, ideas, and techniques on a daily basis. Try to keep 90% of your posts informational and 10% promotional. Your search rankings are boosted by the promotion of your content, whether it’s the promotion of your blog posts, Facebook posts, or informational tweets.
What this also accomplishes is the sharing of links that ultimately point back to your website and blog. This type of referral traffic is very powerful when it comes to lead generation. Your blueprint should lay out a systematic process for posting new content to your social networks, especially your blog post content.
This article covers step 2 out of 4 to effectively close more homes and clientele with inbound marketing.