Homes.com, AngiesList.com, Houzz.com, Trulia.com...what these websites all have in common is that they aggregate listings of businesses in one single place for a website visitor to easily find what they are looking for.
The obvious downside is that a big website with lots of listings means that your business listing will be all the way at the bottom where no one can find you- that is, unless you pay for a premium listing.
I always get questions about which referral websites you should spend your time building out a profile on. After all, for a builder, that also means you have to upload photographs which can be very time consuming.
I’m a big proponent of building out a few profiles on industry-specific referral websites like Houzz or Porch. If you need to list your homes, then build out a few more on the real estate sites. But don’t go too wide. Instead, go deep. Gather plenty of reviews for those few sites and choose one to get a premium listing for.
Try taking a lean approach with your marketing investment: Treat your own website as the number one place to optimize for receiving traffic.
Then, as you branch out to getting traffic from referral websites, be relentless in getting really good at optimizing one referral website at a time.