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by Bobby Tsui on 12th January 2015

Getting your home builder website found in local search is especially important considering the fact that 97% of consumers search for local businesses online.

Home Builder SEO: 6 Essential Factors For Local Search


home builder seo search ranking Getting your home builder website found in local search is especially important considering the fact that 97% of consumers search for local businesses online.

The factors that affect your home builder SEO to be found nationwide are different from the factors that help you get found locally. If you don’t want to get any calls outside of your region, follow these 6 essential factors for ranking high in local search.

1. Website

Making changes to your website to get found locally is often called on-site optimization. Here are some major things to consider when optimizing your site pages:

  • Get authoritative local websites in your area to link back to you. Once you collect these inbound links, your site will also be an authoritative local business.
  • Make sure your page has a quick load time. Go to gtmetrix.com to get a grading of your site speed.
  • Get mentioned, not necessarily links, on local websites that basically confirm you are who you say you are. These are called citations. The more you have, the higher your rank
  • Regularly publish fresh content on your blog. Here’s how you can start one.

2. Third-Party Review Sites

Before you condemn review sites, be open to the fact that proactively getting consistent reviews will overcome that one negative review that left a bruise. Getting reviews on many local review sites will help determine your local rank in Google search. Pay attention to the following:

  • Maintain consistency
  • Use service-based keywords in the reviews
  • Choose review sites with high domain popularity

3. Social Media

It may be less than obvious as to how you can achieve ROI from likes and tweets, but the fact remains that optimizing your profiles on all of the social media sites will help you rank locally. Try these things:

  • Distribute your fresh content( such as your regular blog posts) on Facebook, Twitter, and Google+
  • Use location-based keywords in your titles and descriptions
  • Get inbound links pointing back to your site from discussions on these networks

4. Mobile

Google is now experimenting with mobile-friendly websites being a local ranking factor for your business. As you know, finding local businesses on smart phones have become increasingly commonplace. If you now search on your mobile phone for a local remodeler, a “mobile-friendly” tag will sit right under the listing to let you know if it is easy on the eyes when viewing the site on a smart phone. Make sure to have a click-to-call option on your mobile site and include driving directions.

5. Google Maps

Google is now allowing users on Google Maps to search for businesses based on top reviews or mentions from their Google+ social network circles. In order for you to capitalize on getting found on Google Maps, make sure to do the following:

  • Complete your Google+ Local Business page
  • Provide photos of your business
  • Have accurate NAP(Name, Address, Phone) details for directions
  • Get reviews on Google+ Local Business

6. Google+ Local Business 

If you are new to local search, this is the best place to start. Begin by creating and optimizing your Local Business page and do the following:

  • Verify the page
  • Have a complete profile
  • Add correct and relevant categories
  • Add location-based keywords in the titles and descriptions
  • Get reviews

That should get you going. Whether you’re a new home builder or an established remodeler, your local search ranking will be solely determined by how well you pay attention and optimize these factors for your online presence.

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