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by Bobby Tsui on 12th January 2015

Houzz has quickly become a fast-start social networking powerhouse for homeowners looking to build their dream homes and architects and builders looking to showcase the dream homes that they’ve built.

Little Known Tips For Marketing On Houzz-And Why They Matter


marketing on houzzHouzz has quickly become a fast-start social networking powerhouse for homeowners looking to build their dream homes and architects and builders looking to showcase the dream homes that they’ve built.

If you’re already active on Facebook and Twitter and you are in the home improvement industry, Houzz is a great way to generate leads for your business. Here are some quick, little known tips for marketing on Houzz and they all matter within the context of lead generation.

Optimize Your Images

When you upload your high resolution photos, don’t stop there. Make sure to include relevant keywords that allow users to find the images. We often have thoughts that need to be crystallized, so that we can search for a solution to our problems on Google. In the same vein, include those keywords that you think your buyers would use to find your work.

Get Rid Of That Polyester Suit

You know that polyester suit you have locked away in a bag in your closet? It’s there for a reason, but what so many brochure websites do is forget to make their site a collaborative effort with the website visitor. You don’t want to show up in a cheap suit, so look sharper by adding calls to actions that allow you to further the conversation with a prospect who is not yet ready to have a sales engagement.

When users from Houzz click through to your website, they are usually not ready to get married and by facilitating the conversation with lead capture forms, you’ll be able to stand out for much longer than 8 seconds.

Respond To Questions

When users have questions about a certain color or brand related to that dresser, be available to answer promptly. You want to increase your engagement on the site and not be seen as a salesman who doesn’t contribute value and only takes, takes, and takes.

Have A Review System

It would be a great idea for you to regularly ask your existing customers to leave a review on Houzz. Why? Because 81% of homeowners on Houzz use reviews as the top criteria for choosing a service provider. A simple way to do this is to create a site page that facilitates the process in which a customer leaves a review for you. List out the steps that they need to take in order to leave a great review on Houzz. Make it dead simple for them and make it a habit with your current and future customers.

So there you have it. Those are some tips that will take you very far and as you can see, marketing on Houzz doesn’t just operate in a silo. You need to fix up your website to make it conversion friendly, so that users can land at a storefront that facilitates the conversation. What has worked for you Houzz?

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