Inbound Mill

How To Use Buyer Personas To Win Dream Clients

Learn How To Use Buyer Personas To Win Dream Clients

Use this step-by-step guide to generate a backlog of exclusively ideal clients.


Generating leads - both high in quantity and quality - is a home builder’s most important objective. Before we can generate a large quantity of leads, we need to ensure that we are only attracting quality.


This ebook answers those questions about what it takes to stop getting "raw leads" and start attracting prospective clients that actually fit with your company's value proposition. You will learn:

  • How to gain insight into your client's expectations
  • Use the 5 rings of insight to align your sales and marketing strategies
  • How to conduct a buyer persona interview to extract the deeper questions you need answers to
  • How to leverage the 5 rings of insight of a buyer persona to win more business

Download this ebook now and start getting focused!


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