I talk to quite a few builders and remodelers everyday and I hear them tell me how their marketing just isn't up to date anymore.
The tried and true approaches of print marketing and radio advertisements are just reaching the wrong people and wasting their time and money.
Other approaches like the directional signages aren't quite bringing in a consistent flow of jobs either.
A lot of them do have websites, but that's where it ends. And it's no surprise because after you get a website, it takes a well thought out strategy to turn your website into a powerhouse that continues to pay dividends in the form of long term leads and clients.
It's time to start adapting and putting in the time to figure out how technology can help you scale your marketing efforts.
I get it, you're not a marketer, you're a builder. But that's really no excuse because you're a salesperson as much as you're a builder and marketing is the lifeblood of ANY business.
That's all I wanted to say here- I just want you to think about how much you're leaving on the table by not investing in a real marketing strategy for your business. Thanks for watching.