Latest From The IM Blog

by Bobby Tsui on 21st September 2016

SEO can be a slow process, and businesses in competitive markets may be facing an uphill battle to achieve the number one rankings they desire. That’s why more money is funneled into PPC advertising. PPC advertising takes technical know-how to do it correctly. It’s not just a matter of choosing the right keywords in your […]

SEO can be a slow process, and businesses in competitive markets may be facing an uphill battle to achieve the number one rankings they desire. That’s why more money is funneled into PPC advertising.

PPC advertising takes technical know-how to do it correctly. It’s not just a matter of choosing the right keywords in your market and then configuring your Adwords dashboard for the right bid amount. Far, far from it - It takes an expert PPC analyst to review every potential facet of your account, looking for ways to improve on the ad, the text and the landing page.

If you’re thinking of setting up your own Google AdWords account, don’t. There’s a reason PPC professionals charge a fee for management.

If you’re new to PPC, you may be unaware that it will cost you less to hire an expert than it will to launch a winning campaign on your own.

Here are 2 good reasons why you should hire a pro:

  1. Many businesses who manage an Adwords campaign on their own make the mistake of sending the ad clicks to their websites, and not a dedicated landing page that’s hyper-relevant to the specific keyword search. PPC experts understand not only the principles of landing page design, but also how to test those principles.

  2. Keyword research isn’t easy. I always see businesses get this part wrong. If you pick the wrong keywords you can quickly exhaust your budget and your campaign will have very poor returns. It takes a PPC expert to look at several data points to form a complete picture of your sales goals.

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