Latest From The IM Blog

by Bobby Tsui on 8th March 2016

  You might have realized that one- the only thing promised in life is death and two- those types of sales qualified leads dont come easy. The truth is that 2% of your website visitors are going to be ready to buy while 98% of them are going to hit that back button. Doesn’t knowing […]

 

You might have realized that one- the only thing promised in life is death and two- those types of sales qualified leads dont come easy.

The truth is that 2% of your website visitors are going to be ready to buy while 98% of them are going to hit that back button.

Doesn't knowing that keep you up at night?

Well I want to comfort you though because there IS something you can do and that's by making a lower risk offer. You see, your contact form is a high risk offer that is asking for a lot of information in exchange for an on-site appointment and consultation.

Why not ask for less information in exchange for something that's equal in value? Once you have their email address, you can nurture the relationship from there.

A very simple thing you can do right now is to offer a design planning guide on your site.

Do what you have to do to ship this thing out now. Ceate it in Microsoft Word, print to PDF, and give it away in exchange for just a name and email.

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